Vision to Reality: The Reut Blog

An article in Globes describes how Israeli innovation succeeded in creating a new ‘product category’. This process is connected to Reut’s own methodology for leveraging changes in a given context in order to respond to a newly defined need.

The article deals with the increasing export by Israel of light vehicle armor which illustrates three main issues which facilitated the creation of this new category.

The first is the identification of a new need – in this context the rise of globalized, urban terror.

Second is consolidating a new solution in-between existing categories, such as between heavy armored vehicles like tanks and light unprotected private cars.

The final aspect is a rapid shift of the mindset in relation to the global arena, such as the rapid reframing of Israel’s mindset regarding the ‘weak versus strong’ anti-terrorism doctrine (guerillas now have heavy arms and modern technology).

Related Links:
‘The Praxis of Creating New Categories in the World’;
‘A Unique and Global Development Policy’.